Arthur Tay, SUTL Group CEO Proves Why He is the ‘Marina King’

As Chairman and CEO of SUTL Group, which created the ONE°15 Marina model, Arthur Tay has overseen the expansion of its flagship Sentosa Cove facility, which is host and proprietor of the Singapore Yachting Pageant and Blue Water EduFest occasions, and has been joined by Nirup Island.

Arthur Tay, Chairman and CEO, SUTL Group

Wanting again, what was the response to the primary Singapore Yachting Pageant in April 2023, which ONE°15 Marina Sentosa Cove hosted following a four-year break from boat exhibits in Singapore?

The turnout for the four-day occasion was optimistic, with greater than 9,500 guests in attendance. A complete of fifty boats have been showcased, with 54 exhibitors taking part. The high-tech water toys proved to be a significant attraction, with quite a few adventurous attendees making an attempt out the electrical surfboards, whereas others loved drinks and enjoyable on the floating lounge. The second version will probably be held from April 25-28, 2024.

As proprietor of the ONE°15 Marina model, why did SUTL determine to amass the Singapore Yachting Pageant?

Since 2011, ONE°15 Marina has persistently been the popular venue for yacht exhibitions in Singapore. The success of those occasions has been propelled by the marina’s status, experience and hospitality.

Tay with Thien Kwee Eng, CEO of Sentosa Improvement Company, and Wade Pearce of SG Marine Information ultimately yr’s Singapore Yachting Pageant

This synergy between the venue and the occasion has grow to be so evident that it’s a pure development for the marina to imagine possession of the Singapore Yachting Pageant below the ONE15 Occasions Administration entity, guiding the present’s steady development and improvement.

When it comes to participation, the occasion is now managed by ONE°15 Marina’s in-house workforce, making certain a dedication to high quality and excessive requirements. Our goal is to reinforce the pageant expertise and introduce Singaporeans and our neighbouring communities to the yachting life-style and tradition, since extra individuals are more and more embracing boating and interesting in day journeys on the water.

ONE°15’s imaginative and prescient is to be greater than only a marina model. The model goals to ship an unrivalled waterfront life-style. I consider the Singapore Yachting Pageant gives us with the proper platform to ship this expertise, not solely to our members however to the broader neighborhood within the waterfront expertise.

The Singapore Yachting Pageant has been acquired by ONE15 Occasions Administration

Taking possession of the occasion offers us full management over its curation, enabling us to make changes that improve the product to align with the altering calls for of the meant demographic.

Are you able to clarify the distinction between the Singapore Yachting Pageant and different boat exhibits ONE°15 Marina has hosted up to now?

In distinction to different boat exhibits that have been centered on luxurious, superyachts, style and high-end manufacturers, the Singapore Yachting Pageant acknowledges the varied pursuits inside the boating neighborhood. The occasion promotes the yachting life-style, showcasing the newest water toys and devices, and boats starting from 10-60m.

The show has expanded to cater to first-time boat consumers and provide ancillary yachting tools comparable to tenders, toys and leisure actions. Moreover, the pageant enhances customer experiences with an experiential zone that includes water toy demonstrations, trials and sea trials aboard constitution vessels.

This yr’s occasion will embrace a brand new ‘pageant market’, plus water toys and automobiles

For the reason that pandemic, there was a renewed emphasis on psychological well-being and high quality household time. As such, the brand new pageant element goals to create a extra inclusive and family-friendly ambiance.

How will the 2024 occasion differ from final yr’s version?

We’ve considerably expanded the footprint of the occasion. In 2023, the occasion was centered purely on the on-water actions. Following the success of the primary version, we determined to speculate additional into the occasion by activating the land space surrounding the marina.

We’re delighted to introduce a brand new idea at this yr’s occasion: a pageant market that options upscale pop-up alfresco stalls providing artisan crafts, meals, drinks and family-friendly actions. The pageant market will improve the occasion’s festivities and ambiance.

This yr’s occasion may characteristic about 70 yachts

It encompasses a broad viewers, together with meals and life-style distributors, yacht fanatics, consumers and sellers, together with guests searching for to immerse themselves within the yachting life-style.

For this yr’s Singapore Yachting Pageant, we’ve additionally partnered with ICOMIA to ship a two-day convention forward of the present, from April 23-24. Darren Vaux, the President of ICOMIA, will share ICOMIA’s landmark analysis on lowering carbon emissions within the leisure marine business. The Yacht Fashion Awards will then be held on the Wednesday night, April 24.

What are your ideas on the primary two editions of the Blue Water EduFest, your brainchild?

It’s designed to be academic and galvanizing, serving as a wake-up name for everybody to recognise the urgent want to guard our valuable marine ecosystem and fight local weather change by altering our mindset and life-style. The occasion has undeniably met its acknowledged targets, and it’s crucial to maintain the momentum in disseminating its message, elevating additional consciousness, and catalysing change.

Tay’s brainchild, the Blue Water EduFest consists of The Ocean Collective seminar

What has been the response to ONE°15 Marina Sentosa Cove because it accomplished its US$5 million improve and reconfiguration in 2021?

Following the reconfiguration, we have been accredited by the Marina Industries Affiliation as a superyacht-ready marina and are receiving extra superyachts to Singapore. The marina can accommodate yachts of as much as 220ft, as we’ve got a 40m-wide channel that facilitates the sleek manoeuvring of bigger vessels inside the marina.

Moreover, we’ve upgraded our pedestals to satisfy the ability necessities of superyachts, enhanced the pace of our Wi-Fi connection and improved superyacht privileges, whereas the brand new superyacht berths present extra handy entry to the clubhouse.

The optimistic suggestions from our returning prospects serves as a powerful testomony to the notable enhancements made to the marina by means of the reconfiguration.

The Blue Water EduFest concludes with the ONE°15 Clear Up

How have the numbers of visiting and resident superyachts modified since 2021, which was nonetheless within the coronary heart of the post-Covid period with restricted sea journey between nations?

The numbers of visiting and resident superyachts have seen a major change since 2021 attributable to varied causes. These embrace new purchases by high-end house owners searching for everlasting berthing right here, as a protected base for journey within the area and spending extra time with their household teams.

There have been additionally vessels that sometimes journey throughout a number of areas and determined to discover a protected location as a short-term base of operation, till the remainder of the nations opened after Covid.

We additionally welcomed vessels that weathered the Covid interval in distant areas, however couldn’t full many features of their annual upkeep. As soon as they might journey freely, they got here to the marina till they’d a possibility to e-book right into a shipyard in Singapore.

ONE°15 Marina Sentosa Cove accomplished a US$5 million improve in 2021

These components might have affected the numbers of visiting and resident superyachts in numerous methods and to various levels, relying on the particular area and circumstances. Detailed knowledge and evaluation from business experiences present a extra complete understanding of the affect of those components on superyacht exercise.

As ONE°15 Marina exercise is simply a small a part of SUTL Group, what are the opposite main companies during which you use?

On the non-public firm entrance, SUTL began as a ship chandelling and distribution enterprise in 1968, and has developed right into a profitable enterprise with a presence in 18 markets in Asia-Pacific. Quick-moving client items stay a core pillar of the SUTL Group, which represents over 50 international manufacturers and distributes an array of client and family items, alcohol and tobacco. For over 25 years, we’ve additionally co-owned the KFC restaurant chain in Vietnam, the place it now has over 180 shops.

ONE°15 Marina Sentosa Cove was inaugurated in 2007, a yr after the primary residences on Sentosa Cove opened

SUTL had by no means been concerned in marinas earlier than Sentosa Cove. Has the marina achieved what you hoped it will earlier than it was launched in 2007, a yr after Sentosa Cove’s first residence opened?

It has actually exceeded my expectations. Seventeen years in the past, we ventured into opening a marina in Singapore the place such services have been scarce and unfamiliar. By means of devoted efforts, we’ve efficiently established ONE°15 Marina as Asia’s premier marina. I take nice delight in seeing our workforce flourish and sustaining the model’s fairness and fame, propelling it to new heights of success.

On that notice, how has ONE°15 Marina benefited from and contributed to Sentosa’s fame as one among Asia’s premier resort locations, with Resorts World Sentosa opening in 2010?

ONE°15 Marina is privileged to occupy a serene and picturesque space of Sentosa Cove, near Lazarus Island, St John’s Island and Sisters’ Islands, which significantly enhances our constitution enterprise. Equally, it enriches Sentosa’s attraction by permitting guests to constitution a ship and bask in a leisurely cruise round Singapore’s waters, having fun with the solar, sand, and sea!

The Blue Water EduFest clear up consists of seashores

How carefully does SUTL work with the federal government, Sentosa Improvement Company and Sentosa Cove Resort Administration (SCRM)?

We work along with our landlord to execute promotional campaigns, organise signature occasions, and implement inexperienced initiatives. ONE°15 Marina actively contributes to the Sentosa Carbon Impartial Community’s goal of reaching carbon neutrality by 2030.

As well as, ONE°15 Marina enhances Sentosa’s sights, providing important worth and complementing the idyllic waterfront and upscale residential enclave of Sentosa Cove, with its vibrant yachting life-style.

Positioned simply 8nm south of Singapore, ONE°15 Marina Nirup Island in Indonesia opened final yr. What services can guests take pleasure in there now?

The present facilities embrace a marina with 44 berths, a clubhouse, all-day restaurant, swimming pool, sea sports activities services, showers and laundry facilities.

ONE°15 Marina Nirup Island had a gap ceremony in July 2023 and at the moment gives 44 berths, a clubhouse, restaurant, pool and water sports activities

There’s additionally a ferry terminal adjoining to our marina and a CIQ (customs, immigration and quarantine) facility. Nirup Island has already garnered appreciable consideration amongst each Singaporeans and Indonesians as a vacation and marriage ceremony vacation spot.

Future services embrace a Westin-operated lodge and villas, eating places and bars, in addition to frequent ferries to and from the island. The marina is at the moment on the smooth opening stage and can solely be totally operational when the Westin lodge and villas are opened, with further actions launched.

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